Are you struggling with engagement and building a community online? 🤦🏻♀️
- Who are you speaking to on the receiving end of your messaging?
- Does it intimately and efficiently address their pain points, desires or lifestyle requirements?
A good way to personalize your social media messaging - that includes your tone of voice, format, and CTA (Call to Action) - is to imagine yourself talking about your brand to a real-life example of that person. 🙇♂️
Use an existing client or customer... or perhaps a friend of yours who perfectly exemplifies the receiver of your product/service and ask yourself: 🤔
- How do I naturally begin this conversation that hooks them in without feeling pushy or sales-y?
- What would they want to engage with me about?